Your data privacy is important to us

Audigent is an advertising technology company that works with publishers and advertisers.

Advertisers want to reach the right group of people with the offers, promotions and messages they have created for the brands that we all buy.

Correctly finding those groups of people - and delivering the right content to them - is not always straightforward.

No internet user (ourselves included) wants to be followed around the internet by intrusive or irrelevant advertising. This is part of the problem that Audigent is trying to solve.

Below you’ll find out how we collect data, what we collect, what we’ve collected about your current browsing session, and what we do with that information.

On this page, you’ll also be able to choose whether to opt-in or out of all of it.

How we collect data

Each time you visit one of our partner websites or use one of their mobile apps, and have given permission, we collect some basic information that identifies your browser on our system.

We collect the:

And that’s it!

It’s important to note that we don’t collect any personal information such as your name, or email address, or exact location.

We don’t buy data from other companies (3rd party data); the data we collect is opt-in only from partner sites & apps.

When your browser session appears on our platform for the first time, we place an Audigent ID in a cookie on your browser. If you’re on a mobile app (not a web browser), we get a session ID that we can use to identify your device.

If you opt-out of Audigent collecting your data, we’ll remove our ID cookie, and add an anonymous Audigent Opt-Out cookie, so we know to ignore your future browsing sessions.


What we do with the data

Most advertisers use Data Management Platforms, such as Audigent, to provide them with specific audiences for their campaigns.

What is a segment?

Advertisers can target their ideal audience by grouping people by the various data points we collect.

  • Men in NY, aged 18-34, who read tech magazines

  • Mothers interested in buying action figure toys for their kids.

  • Pop music fans who buy tickets on their mobile

We do this by creating buckets of the data we have based on specific requirements from the advertisers. These buckets are called segments.

They’re not looking for this data in order to advertise to you individually, but rather to people who share a similar location, demographics, or interests with you.

If your browsing history happens to fit within a specific segment, then you’re likely to see advertisements that fit that segment.

Categories of data sold

Categories of Third Parties to whom data was sold in the past 12 months Categories of data sold
Demand-side Platform (DSP)
  • Online Identifiers
  • Geolocation data
  • Inferences drawn to create a profile reflecting consumer interests
Supply-side Platform (SSP)
  • Online Identifiers
  • Geolocation data
  • Inferences drawn to create a profile reflecting consumer interests
Ad Exchanges
  • Online Identifiers

In the past 12 months, no data was transferred to Third Parties for other business purposes.

Find out more

There are more resources on the internet to help you find more about your data privacy.